Let the fro yo comparisons begin!!
Round 1: Pinkberry vs. Roseberry
(this ongoing contest assumes an intimate familiarity with Pinkberry...)
Roseberry is now called Rosegreen which makes me laugh. WTF does the name mean...it's like a game of telephone where the ending sentence means nothing. The word rose must have been chosen because it is basically a similar color to pink and berry? well that is the same word. What is amazing is someone who is so hell bent on ripping off Pinkberry would get cold feet along the way and decide to change the store name as to, I assume, avoid a lawsuit. I mean seriously, what is the easiest thing to jettison? The ripped off name or the ripped off product and store aesthetics?? Clearly the name could be spared.
I have mixed feelings about a store that so clearly is trying to capitalize on the success of another. There is virtually no innovation at Roseberry (I think I will continue to call a spade a spade by using the old name). Nothing about the experience is different, well except the lack of a line to place an order. Oh and instead of really cool indie rock and electronica that plays at Pinkberry, Roseberry was tuned into power 106 where hip hop lives. Barf. Clearly the high schoolers who work there have control over the radio. what no super cool iPod playing the good fringe of the KCRW sounds??
On to the actual food. The most salient points to compare a Pinkberry to a Roseberry are: price, serving size, toppings and taste. Pinkberry and Roseberry are the same price. Both have a small, medium and a large and they escalate at the same rate. Both are on the spendy end of treats. Pinkberry and Roseberry each have only two flavors of yogurt: plain and green tea. Not that anyone would care, but the green tea choice is less expensive than at Pinkberry.
A bonus category exists: location and parking. Frankly, going to PInkberry is a pain in the ass. No matter which one I go to there is never any parking and I have to travel some 15-30 minutes depending on if I go from work or from home. The extra edge of "did I get a parking ticket" doesn't really make the experience better for me. And Fro Yo at $5 a pop is expensive enough. I don't need a $50 parking ticket to go.
So the winner is... well I think it is a draw really. Pinkberry may be inspired by a store in Korea, but I've never been to Korea so I consider it an orignal and an institution. Roseberry shows very little (aka no) originality which makes me feel a bit like I am cheating when I go there. But the convenience to my house (and it is right across from the yummy Porto's Bakery!) make Roseberry my top choice. A somewhat reluctant top choice. If Pinkberry to a Roseberry were to add mochi and play better music and innovate somehow, that may put me over the edge.
Roseberry is located at:
312 North Brand Boulevard
Glendale, CA 91203
No comments:
Post a Comment